What it boils down to is this - whatever it is you deliver, you need balanced delivery. You need things that are happening now. You need stuff that promises a bright future. You need value that covers the basics. And you also need to deliver beyond the basics.
When you throw all that into a quadrant (like I love to do with pretty much every idea I ever had), and give those things labels, this is what you get;
To be perceived as delivering value sustainably, my thinking is that you need to deliver stuff that fits into every quadrant. You need Pebbles that quickly establish that everything is under control. Rocks that make it clear you can be left to get on with it and things won't fall over. Unicorns that demonstrate a capability to do more than the just the basics. Rainbows that keep people excited for the long term.
This isn't just for your customers either. Getting the balance right is highly motivating for everyone involved.
This isn't just for your customers either. Getting the balance right is highly motivating for everyone involved.
